Your privacy is important to PURPLE SNOW INC and we take our
responsibility of caring for it seriously. This policy
describes how PURPLE SNOW INC processes the personal
information we collect about you when you use our products
and services with PURPLE SNOW INC (collectively, "Services"
).
Now the Game is owned and operated by PURPLE
SNOW INC（3610-2 N JOSEY LANE SUITE 223, CARROLLTON, TX,
75007）.
1. Information We Collect
The information we collect depends on what Services you use
and how you use them.
1.1. Information You Give Us Directly, such as when you create an Account, set up security questions, make purchases, or contact Help.
We collect information that you provide us, such as:
Your Account information, including your email address, username, real name, country, date of birth, telephone number , password and Security questions and answers;
Billing information, such as your name, payment card number, payment account details.
Information you provide in response to surveys about our Services;
Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience;
1.2. Information You Provide When Playing Online,we may collect information about your gaming profile, your gameplay.
When you play our online games, your in-game profile information, gameplay, and statistics are collected and some may be visible in-game. In some of our titles, we may record your gameplay and replay it to other players in-game and/or make it visible to other players outside the game in other Services.
1.3. Other Information We Collect When You Use Our Services, such as information about your device, hardware and software information, IP address, or browser information.
We may collect other information automatically when you use our Services, such as:
IP address;Information about your device, hardware, and software, such as your hardware identifiers, mobile device identifiers (like Apple Identifier for Advertising [IDFA], or Android Advertising ID [AAID]), platform type, settings and components;
Approximate geolocation data (derived from IP or device settings);
Browser information, including your browser type and the language preference;
Referring and exit pages, including pages viewed and other interactions with web content;
Details about what Services you purchase or obtain, and your use of them;
Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
Other information (such as your likeness) that you may provide as part of your participation in live events.
We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
1.1. Information You Give Us Directly, such as when you create an Account, set up security questions, make purchases, or contact Help.
We collect information that you provide us, such as:
Your Account information, including your email address, username, real name, country, date of birth, telephone number , password and Security questions and answers;
Billing information, such as your name, payment card number, payment account details.
Information you provide in response to surveys about our Services;
Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience;
1.2. Information You Provide When Playing Online,we may collect information about your gaming profile, your gameplay.
When you play our online games, your in-game profile information, gameplay, and statistics are collected and some may be visible in-game. In some of our titles, we may record your gameplay and replay it to other players in-game and/or make it visible to other players outside the game in other Services.
1.3. Other Information We Collect When You Use Our Services, such as information about your device, hardware and software information, IP address, or browser information.
We may collect other information automatically when you use our Services, such as:
IP address;Information about your device, hardware, and software, such as your hardware identifiers, mobile device identifiers (like Apple Identifier for Advertising [IDFA], or Android Advertising ID [AAID]), platform type, settings and components;
Approximate geolocation data (derived from IP or device settings);
Browser information, including your browser type and the language preference;
Referring and exit pages, including pages viewed and other interactions with web content;
Details about what Services you purchase or obtain, and your use of them;
Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
Other information (such as your likeness) that you may provide as part of your participation in live events.
We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
2. How We Collect Your Information
We use various technologies to deliver and measure the
effectiveness of our Services, to serve advertisements, and
to enhance your player experience. These technologies
include cookies and similar technologies, as well as
analytics, advertising, anti-cheat, and anti-fraud
technologies.
We and third parties use technologies described below to collect information to deliver our Services.
2.1. Cookies and Similar Technologies
Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience.
We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
2.2. Analytics Technologies
We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
For instance, we may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features and services; gameplay and usage statistics; as well as system interactions and peripheral hardware. We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet. If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
2.3. Ad Serving Technologies
Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising to you within PURPLE Services as well as on third-party platforms and sites, and to measure the performance of our advertising campaigns. Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on PURPLE APP.
These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services.This information may include:
Advertisements served and the location of the ad;
Length of time an advertisement was visible;
Domain type, IP address, size of the advertisement;
Your interaction, if any, with the ad; and
Advertisement response.
2.4. Anti-Cheat and Fraud Prevention Technologies
We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please contact us at [email protected].
We and third parties use technologies described below to collect information to deliver our Services.
2.1. Cookies and Similar Technologies
Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience.
We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
2.2. Analytics Technologies
We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
For instance, we may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features and services; gameplay and usage statistics; as well as system interactions and peripheral hardware. We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet. If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
2.3. Ad Serving Technologies
Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising to you within PURPLE Services as well as on third-party platforms and sites, and to measure the performance of our advertising campaigns. Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on PURPLE APP.
These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services.This information may include:
Advertisements served and the location of the ad;
Length of time an advertisement was visible;
Domain type, IP address, size of the advertisement;
Your interaction, if any, with the ad; and
Advertisement response.
2.4. Anti-Cheat and Fraud Prevention Technologies
We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please contact us at [email protected].
3. How We Use Your Information
We utilize the information we collect at PURPLE based on
various legal grounds, as detailed below:
3.1 Business Purposes: 2.1
· Service Provision: To deliver our game services and support, fulfill orders and requirements, enhance services and our business, develop new products and services, improve your service experience, safeguard the safety of our users, employees, facilities, and services, and conduct internal marketing and demographic studies.
· Marketing and Advertising: To market and promote our products and services, as well as those of our business partners, distribute promotional materials, and manage promotional activities.
· Legal Compliance: To use your information as permitted by law.
3.2 Utilization of Collected Information for Business Purposes:
· Service Delivery: To fulfill product orders, respond to inquiries, and communicate with you.
· Personalization: To enhance and personalize your service experience, including identifying you, maintaining your preferences and settings, connecting you with other users, and integrating with your third-party platforms, games, and social network accounts.
· Support: To provide technical and other support.
· Service Improvement: To review the usage and operation of the services, develop new products or services, and conduct analysis to enhance or improve our software, content, marketing, support, and services.
· Research: To conduct internal marketing and demographic research.
· Issue Resolution: To resolve service issues or other business needs.
· Security: To protect the security or integrity of the services, users, and our business, such as preventing violations of our terms and policies, combating fraud, piracy, cheating, tampering, unauthorized transactions, preventing claims and other liabilities, and managing risk exposure.
· Third-Party Interactions: To interact on your behalf with your third-party platforms, games, and social network accounts associated with our services.
· Additional Processing: To engage in other processing activities, with prior notification or consent.
3.3 Legal Basis for Processing Personal Data:
· If your location requires us to process your information according to a specific legal basis, we will process your information based on the following legal grounds:
· Contractual Obligations: To enter into and perform contracts with you (e.g., terms applicable to our services) or take measures as requested by you, such as completing a transaction and allowing you to play our games online.
· Legal Compliance: To comply with legal obligations.
· Legitimate Interests: To pursue our legitimate interests or those of our partners, such as improving our products and services, conducting analytics to gain insights into our users, direct marketing (where we do not require your consent), and supporting our business, operations, and services. This includes enforcing and preventing violations of our terms or policies.
· Vital Interests: To protect the vital interests of you or others (e.g., other players).
· Consent: To obtain your consent, for example, when you sign up for direct marketing or associate your PURPLE account with third-party services.
3.1 Business Purposes: 2.1
· Service Provision: To deliver our game services and support, fulfill orders and requirements, enhance services and our business, develop new products and services, improve your service experience, safeguard the safety of our users, employees, facilities, and services, and conduct internal marketing and demographic studies.
· Marketing and Advertising: To market and promote our products and services, as well as those of our business partners, distribute promotional materials, and manage promotional activities.
· Legal Compliance: To use your information as permitted by law.
3.2 Utilization of Collected Information for Business Purposes:
· Service Delivery: To fulfill product orders, respond to inquiries, and communicate with you.
· Personalization: To enhance and personalize your service experience, including identifying you, maintaining your preferences and settings, connecting you with other users, and integrating with your third-party platforms, games, and social network accounts.
· Support: To provide technical and other support.
· Service Improvement: To review the usage and operation of the services, develop new products or services, and conduct analysis to enhance or improve our software, content, marketing, support, and services.
· Research: To conduct internal marketing and demographic research.
· Issue Resolution: To resolve service issues or other business needs.
· Security: To protect the security or integrity of the services, users, and our business, such as preventing violations of our terms and policies, combating fraud, piracy, cheating, tampering, unauthorized transactions, preventing claims and other liabilities, and managing risk exposure.
· Third-Party Interactions: To interact on your behalf with your third-party platforms, games, and social network accounts associated with our services.
· Additional Processing: To engage in other processing activities, with prior notification or consent.
3.3 Legal Basis for Processing Personal Data:
· If your location requires us to process your information according to a specific legal basis, we will process your information based on the following legal grounds:
· Contractual Obligations: To enter into and perform contracts with you (e.g., terms applicable to our services) or take measures as requested by you, such as completing a transaction and allowing you to play our games online.
· Legal Compliance: To comply with legal obligations.
· Legitimate Interests: To pursue our legitimate interests or those of our partners, such as improving our products and services, conducting analytics to gain insights into our users, direct marketing (where we do not require your consent), and supporting our business, operations, and services. This includes enforcing and preventing violations of our terms or policies.
· Vital Interests: To protect the vital interests of you or others (e.g., other players).
· Consent: To obtain your consent, for example, when you sign up for direct marketing or associate your PURPLE account with third-party services.
4. Your Choices and Controls
We provide you with choice and control about our use of your
information, including your ability to exercise your data
privacy rights.
We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer want to receive marketing emails from PURPLE, you may click the unsubscribe link included in the footer of any marketing email we send.
Verification of account ownership. To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights. Verification methods include being logged into your Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
Your right to deletion.You may deactivate your Account or delete the personal information associated with your account by contacting us at [email protected]. If you do so, you will no longer have access to the games or Services associated with your account. Note that PURPLE may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer want to receive marketing emails from PURPLE, you may click the unsubscribe link included in the footer of any marketing email we send.
Verification of account ownership. To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights. Verification methods include being logged into your Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
Your right to deletion.You may deactivate your Account or delete the personal information associated with your account by contacting us at [email protected]. If you do so, you will no longer have access to the games or Services associated with your account. Note that PURPLE may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
5. Sharing of Personal Information
Except as set forth herein, PURPLE does not sell, rent or
lease your personal information to third parties. We may,
however, share some of your personal information with third
parties such as our business partners and service providers
(e.g., internet and cloud hosting services providers, such
as Amazon Web Services), and merchants in the course of
using their products or services to provide the Site, or for
other purposes related to the Site. We may also share
personal information with third parties when you request
that we do so or otherwise give your consent—for example, if
you sign up for an account on our Site as part of your game
studio’s subscription to our services, we may share your
personal information with your employer as necessary to
enable your account to access the features being provided to
your employer.
We may also disclose your personal information if required to do so by law or if we otherwise believe it appropriate and/or necessary: (a) to comply with any decrees, laws and/or statutes or in an effort to comply with any legal process served upon us or upon the Site; (b) to maintain, safeguard and/or preserve our rights or property; (c) act under exigent circumstances to protect the personal safety of our users and/or the public; (d) to complete our obligations in the event that PURPLE is acquired through a sale, merger, or otherwise experiences a change in corporate control; and/or (e) to enforce our rights and agreements. We reserve the right to disclose or transfer any information we have about you as part of, or during negotiations of, any merger, sale of company assets, or acquisition, or in any other situation where personal information may be transferred with other assets of PURPLE.
If we determine that it is necessary and advisable to disclose your personal information, we may do so without notice to you.
We may also disclose your personal information if required to do so by law or if we otherwise believe it appropriate and/or necessary: (a) to comply with any decrees, laws and/or statutes or in an effort to comply with any legal process served upon us or upon the Site; (b) to maintain, safeguard and/or preserve our rights or property; (c) act under exigent circumstances to protect the personal safety of our users and/or the public; (d) to complete our obligations in the event that PURPLE is acquired through a sale, merger, or otherwise experiences a change in corporate control; and/or (e) to enforce our rights and agreements. We reserve the right to disclose or transfer any information we have about you as part of, or during negotiations of, any merger, sale of company assets, or acquisition, or in any other situation where personal information may be transferred with other assets of PURPLE.
If we determine that it is necessary and advisable to disclose your personal information, we may do so without notice to you.
6、Children's Privacy
Our services are generally intended for a broad audience,
and we do not knowingly collect personal information from
children under the age of 13 (or older, if stipulated by
applicable law). Certain services may be designed for users
of all ages, including children. For these specific
services, we implement measures to limit the collection of
personal information from minors, such as:
· Restricting the collection of personal information associated with the services.
· Enforcing age restrictions to prevent unauthorized use by children.
· Limiting the amount of personal information collected from children.
· Obtaining parental consent before collecting personal information from children.
Should we become aware that a child has provided personal information without parental consent, we will promptly delete such information. We strongly advise parents to guide their children to avoid disclosing their real name, address, or telephone number without parental consent when using the Internet.
· Restricting the collection of personal information associated with the services.
· Enforcing age restrictions to prevent unauthorized use by children.
· Limiting the amount of personal information collected from children.
· Obtaining parental consent before collecting personal information from children.
Should we become aware that a child has provided personal information without parental consent, we will promptly delete such information. We strongly advise parents to guide their children to avoid disclosing their real name, address, or telephone number without parental consent when using the Internet.
7.Data Security
Personal Information Protection
PURPLE SNOW INC attaches great importance to protecting your personal information and takes comprehensive measures to ensure its security. We adopt advanced practices and adhere to strict internal protocols to protect your data from unauthorized access, loss, misuse or alteration.
Access Control
We implement strict access control mechanisms to allow only authorized personnel with legitimate business needs to access your personal data. Each access is monitored and detailed access logs are kept to detect unauthorized or suspicious activities in a timely manner. The authorization process is reviewed regularly to adapt to changing security needs.
Encryption
All sensitive information, such as account credentials, payment details, and personal identifiers, is encrypted during transmission and storage. We utilize industry-standard encryption protocols such as AES and TLS to protect the integrity and confidentiality of data, ensuring that it remains safe even if intercepted.
Multi-layered Defense
We deploy multi-layered defense mechanisms, including firewalls, intrusion detection systems, anti-malware, and secure configuration of applications and servers. This layered approach ensures that even if one security measure fails, other measures can act as a barrier against potential threats.
Security Training and Awareness
Our employees receive regular mandatory training courses on data protection policies and security practices. These courses focus on areas such as phishing awareness, password management, secure coding standards, and the latest developments in data privacy laws. This ongoing education ensures our team remains vigilant and able to effectively protect user data.
At PURPLE SNOW, we retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically, we retain your personal data for 3-5 years. During this time, we retain and use your personal data to comply with legal obligations, resolve disputes, and enforce our agreements and policies.
We also retain usage data for internal analysis. Typically, usage data (stored as access logs on our servers) is only retained for 3 days and then automatically deleted. However, we may retain it for longer if the data is necessary to enhance security or improve the functionality of our services, or if legal requirements require longer retention.
PURPLE SNOW INC attaches great importance to protecting your personal information and takes comprehensive measures to ensure its security. We adopt advanced practices and adhere to strict internal protocols to protect your data from unauthorized access, loss, misuse or alteration.
Access Control
We implement strict access control mechanisms to allow only authorized personnel with legitimate business needs to access your personal data. Each access is monitored and detailed access logs are kept to detect unauthorized or suspicious activities in a timely manner. The authorization process is reviewed regularly to adapt to changing security needs.
Encryption
All sensitive information, such as account credentials, payment details, and personal identifiers, is encrypted during transmission and storage. We utilize industry-standard encryption protocols such as AES and TLS to protect the integrity and confidentiality of data, ensuring that it remains safe even if intercepted.
Multi-layered Defense
We deploy multi-layered defense mechanisms, including firewalls, intrusion detection systems, anti-malware, and secure configuration of applications and servers. This layered approach ensures that even if one security measure fails, other measures can act as a barrier against potential threats.
Security Training and Awareness
Our employees receive regular mandatory training courses on data protection policies and security practices. These courses focus on areas such as phishing awareness, password management, secure coding standards, and the latest developments in data privacy laws. This ongoing education ensures our team remains vigilant and able to effectively protect user data.
At PURPLE SNOW, we retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically, we retain your personal data for 3-5 years. During this time, we retain and use your personal data to comply with legal obligations, resolve disputes, and enforce our agreements and policies.
We also retain usage data for internal analysis. Typically, usage data (stored as access logs on our servers) is only retained for 3 days and then automatically deleted. However, we may retain it for longer if the data is necessary to enhance security or improve the functionality of our services, or if legal requirements require longer retention.
8.Your rights regarding the processing of your personal data
You have the right to request access to your Personal
Information and Platform Data at any time. To exercise this
right, you can send us a written request, submit a support
ticket within the game, or contact us at the email address
provided. Upon receipt of your request, we will provide you
with details of the information we have on file in
accordance with relevant legal obligations.
If your Personal Information or Platform Data changes, please be sure to notify us so that we can update our records to ensure accuracy. You can contact us through the channels provided to request that we correct any inaccuracies or update your data.
If you wish to deactivate or delete your Personal Information and Platform Data, please notify us and we will process your request accordingly. Once your data is deactivated, it will no longer be accessible.
If your Personal Information or Platform Data changes, please be sure to notify us so that we can update our records to ensure accuracy. You can contact us through the channels provided to request that we correct any inaccuracies or update your data.
If you wish to deactivate or delete your Personal Information and Platform Data, please notify us and we will process your request accordingly. Once your data is deactivated, it will no longer be accessible.
9、Changes to Our Policy
This policy will be updated from time to time and we will
notify you of material changes.
We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the bottom of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the USA laws.
You may contact us if you have questions about this policy.
If you have questions about this policy, please contact us in the following ways:
Address:3610-2 N JOSEY LANE SUITE 223, CARROLLTON, TX, 75007
Email：[email protected]
We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the bottom of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the USA laws.
You may contact us if you have questions about this policy.
If you have questions about this policy, please contact us in the following ways:
Address:3610-2 N JOSEY LANE SUITE 223, CARROLLTON, TX, 75007
Email：[email protected]